Privacy statement (English)

We take the protection of your personal data very seriously. Your personal data is handled in the strictest confidence in accordance with the legal requirements for data protection and this privacy statement.

1. Data processing controller (hereinafter referred to as “we”)

Gilde Software
Impact 77, 6921 RZ Duiven, Nederland

Telefoon: +31 316 345 050
info@gildesoftware.nl
Website: www. gildesoftware.nl

Representative director:
Klaus Enke, Christian Mieth

Email: info@gildesoftware.nl

2. Data security administrator and supervisory authority:

Creditreform Compliance Services GmbH

Tel. +49 (0)2131 / 109 1089
Hammfelddamm 13; 41460 Neuss (Duitsland)

teamprivacy@creditreform-compliance.de

Supervisory authority:

De bevoegde toezichthoudende autoriteit voor gegevensbescherming is:
Autoriteit Persoonsgegevens (AP)

Bezoekadres

Autoriteit Persoonsgegevens
Hoge Nieuwstraat 8
2514 EL Den Haag

Postadres

Autoriteit Persoonsgegevens
Postbus 93374
2509 AJ DEN HAAG

Telefoon en fax

Tel: 070-8888 500
Fax: 070-8888 501 Op dit moment zijn wij helaas niet per fax bereikbaar. Er wordt gewerkt aan een oplossing.

3. Personal data, purpose of processing and legal basis

The use of our website is generally possible without the need to provide any personal data. The provision of any personal data is voluntary.

Personal data is all information that refers to an identified or identifiable natural person (hereinafter referred to as the “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Data is processed for the purpose of operating a website containing information about the services that we offer along with enabling contacts and the conclusion of contracts.

Personal data is collected on our website when it is necessary for

  1. a) the use of the website (Legal basis: Article 6 Para. 1 point (a) and / or Article 6 Para. 1 point (b) GDPR)
  2. b) the protection of our interests in the improvement of the user experience and to maintain security in use (Legal basis: Article 6 Para. 1 point (f) GDPR)
  3. c) the use of the services offered on the website as well as pre-contractual procedures, in particular for the completion of forms (Legal basis: Article 6 Para. 1 point (a) and / or Article 6 Para. 1 point (b) GDPR) or
  4. d) the conclusion of a contract and for its execution (Legal basis: Article 6 Para. 1 point (a) and point (b) GDPR).

4. Storage period

The period of storage of personal data is calculated according to the relevant legal requirements for the retention of information (e.g. as specified in commercial law or fiscal law). The data are routinely deleted on the expiry of the relevant period. Insofar as data are required in order to fulfil a contract or to secure a contract or there is a rightful interest on our part to continue storing the data, the data will be deleted when they are no longer required for these purposes or you have invoked your right of erasure or right of objection.

5. Transfer of data

Your personal data will not be transferred to third parties except when

  1. a) we have explicitly stated that this will be done in the description of the processing of the particular data,
  2. b) you have given your explicit consent to this in accordance with Art. 6 Para. 1 point (a) GDPR,
  3. c) such transfer in accordance with Art. 6 Para. 1 point (f) GDPR is necessary for the enforcement, exercise or defense of rights and no grounds exist for the assumption that you have an overriding protective interest in not transferring your data,
  4. d) a legal obligation exists for such transfer in accordance with Art. 6 Para. 1 point (c) GDPR, and
  5. e) where this is necessary in accordance with Art. 6 Para. 1 point (b) GDPR in order to process contractual relationships with you.

We may pass on personal data where necessary to:

  1. a) External service providers (IT service providers, payroll service providers)
  2. b) Business partners where such data transfer is necessary for them to fulfil their tasks and / or providing our services (such as payment service providers, banks, postal and delivery services, event partners)
  3. c) Debt collection agencies in order to recover outstanding debts
  4. d) Authorities and companies in order to update information or to fulfil any legal duty of notification (e.g. social insurance carriers, financial authorities, police and public prosecutors, supervisory authorities, road traffic licensing authorities)
  5. e) Any other third party to which the data subject has given consent to transfer data or where a legal warrant to transfer data exists (e.g. attorney, liquidator)

And additionally, for the area of employee data, to e.g.:

  1. a) trade associations
  2. b) relevant bodies (chamber of commerce)
  3. c) cooperative partners in vocational training
  4. d) occupational health service
  5. e) further education establishments.

In addition to the above, we use external service providers to perform our services. These have been carefully selected and instructed in writing. These instructions are binding, and we audit the service providers regularly having concluded order processing contracts with them in accordance with Art. 28 GDPR where necessary. These are service providers for web hosting, email transmission, and the maintenance and care of our IT systems, etc. The service providers will not pass these data on to third parties.

Transfer of data to countries outside the European Union and the European Economic Area (“third countries”) does not usually occur and will only take place when the following conditions for it are met:

  1. a) The fulfilment of a statutory authorization
  2. b) In particular, we ensure an appropriate level of data protection as stipulated by the EU standard Contract clauses for the transfer of personal data to data processors in third countries by means of corresponding contracts. You can find a copy of the standard contract clauses specified by the EU commission on the Internet at:

https://eur-lex.europa.eu/legal-content/DE/TXT/%20PDF/?uri=CELEX:32001D0497&from=DE

Transfer of data to a foreign country or to supranational or cross-national centers will only take place when this is legally permitted or required.

Under certain circumstances there are currently no suitable guarantees covering the transfer of data to the USA. The protection of personal data is limited. This is because security agencies access data transferred from the EU to the USA on the basis of the laws of the USA and can use the data without being limited to what is absolutely necessary. You may also be unable as the data subject to institute legal proceedings against such use inasmuch as you are not a citizen of the USA.

Your rights

You have the following rights subject to the legal requirements:

  1. a) According to Art. 7 Para. 3 GDPR, you can at any time withdraw your consent once given. This also applies to declarations of consent made to us made before the GDPR came into effect, i.e. prior to 25 May 2018. Withdrawal of consent has the effect that we may in future not further process any data that was dependent on this consent.
  2. b) According to Art. 15 GDPR, you have the right of access to the personal data that we process. In particular, you may ask for information about to the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipient to whom the personal data have been or will be disclosed, the envisaged period for which the personal data will be stored, the existence of the right to rectification or erasure of personal data or restriction of processing of personal data or to object to such processing, the right to lodge a complaint, the source of the personal data where these have not been collected by ourselves, and of the existence of automated decision-making, including profiling, and meaningful information about the details of such.
  3. c) According to Art. 16 GDPR, you have the right to obtain without undue delay the rectification or completion of any inaccurate personal data that we hold about you.
  4. d) According to Art. 17 GDPR, you have the right to erasure of the personal data that we store about you insofar as processing is not required for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims
  5. e) According to Art. 18 GDPR, you have the right to restriction of processing of your personal data, if you contest the accuracy of the personal data, or the processing is unlawful but you object to their erasure, or we no longer need your personal data but you require them for the establishment, exercise or defense of legal claims, or you have objected to their processing pursuant to Art. 21 GDPR.
  6. f) According to Art. 20 GDPR, you have the right to receive your personal data that you provided to us in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.
  7. g) According to Art. 77 GDPR, you have the right to complain to a supervisory authority. Generally, you can contact the supervisory authority responsible for our company for this purpose.

If you have further questions regarding the protection of your personal data, this privacy notice, or declarations of consent given, please feel free to contact us or our data protection officer(s) at any time. You can also address any complaints about the handling of your personal data to us or our data protection officer(s).

Right to object

If your personal data are processed on the basis of legitimate interests according to Art. 6 Para. 1 point (f) GDPR, you have the right according to Art. 21 GDPR to object at any time to the processing of your personal data where grounds for such objection exist due to your particular situation.

You have the right to object at any time and without stating a reason to the processing specified under item 3 (e), direct marketing.

If you wish to exercise your right to object, a simple declaration of your objection to us in writing, including by email to info@gildesoftware.nl, is sufficient.

7. Collection of personal data when you visit our website

When you use the website purely for information, i.e. you do not register or otherwise provide us with information, we will only collect the personal data that your web browser transmits to our server. When you want to view our website, we will collect the following data that we require technically in order to display the website to you and ensure stability and security (the legal basis for this is Art. 6 Para. 1 point (f) GDPR):

  1. a) IP address
  2. b) Date and time of request
  3. c) Time zone difference to Greenwich Mean Time (GMT)
  4. d) Content of request (actual page)
  5. e) Access status / HTTP status code
  6. f) Quantity of data transferred at any one time
  7. g) Website originating the request
  8. h) Browser
  9. i) Operating system and user interface
  10. j) Browser software version and language.

8. Contact form

Data transmitted by means of the contact form including your contact details will be stored for us to process your enquiry or in readiness for subsequent queries. These data will not be passed on without your consent.

The data entered on the contact form is processed solely on the basis of your consent (Art. 6 Para. 1 point (a) GDPR). You can at any time withdraw your previous consent. A simple message indicating your withdrawal of consent by email to info@gildesoftware.nl. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

We retain the data transmitted in the contact form until you ask us to erase them, withdraw your consent for their storage, or there is no longer any need to continue to store the data. Compelling legal provisions – particularly compulsory record keeping periods – are not affected by this.

9 Newsletter

9.1 General information
We require an e-mail address from you in order to send you our newsletter. Verification of the e-mail address provided is necessary and you must consent to receiving the newsletter. Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.
The data provided when registering for the newsletter will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. If you wish to unsubscribe from the newsletter, you can do so via the “Unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
Data entered to set up the subscription will be deleted if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

9.2 CleverReach
We use CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, MĂĽhlenstr. 43, 26180 Rastede, Germany. We use this service to organize the sending of newsletters. The data you enter to receive the newsletter, such as your email address, is stored on CleverReach’s servers. The servers are located in Germany and Ireland.
The newsletter dispatch with CleverReach is prohibited from selling the data and/or using it for other purposes. Further information can be found here.

10. Social media portals

10.1 Shariff method for sharing blog entries

We enable sharing of our blog entries on Facebook, Twitter and Google+, YouTube and Instagram using share buttons by utilizing the Shariff method. By means of this, direct contact between the user and the social media portal is only established when the user actively clicks on the share button. Clicking the share button represents a declaration of consent to data transfer to the particular social media portal by the user according to Art. 6 Para. 1 point (a) GDPR.

10.2 Link to social media portals

Social networks – Facebook, Twitter, Xing, LinkedIn, Instagram und Pinterest – are otherwise embedded on our website mainly in the form of a link to the corresponding service. When you click on the embedded text or image links, you will be redirected to the page of the corresponding provider. User information is only transferred to the corresponding provider after this redirection. We have no influence over and only limited knowledge of how and to what extent your data are processed by the individual providers when you open their web pages. You can find information about how your personal data is handled when you use these websites in the privacy statements of the providers that you use.

10.3 Company presence on social networks

We are present on the following social networks:

  1. a) Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, D02 X525, Ireland
  2. b) Twitter International Company, One Cumberland Place Fenian Street, Dublin 2, D02 AX07, Ireland
  3. c) Instagram Inc., Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, D02 X525, Ireland
  4. d) LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
  5. e) Pinterest Europe Ltd. Palmerston House 2nd Floor Fenian Street Dublin 2, Ireland.

The data controller for the social networks: If you visit our company profile on one of the above providers, your personal data will be processed by the particular provider and they are responsible for data processing in the sense of the GDPR. Please note that the most effective way to exercise your rights as the data subject is to do so with the particular provider. Only the provider has access to the data that they collect from you. Nevertheless, please contact us if you require assistance with this.

Data protection officer: You can find information on how to contact the data protection officers for the various social media providers as follows:

  1. a) Facebook: Questions on privacy policy: https://www.facebook.com/help/contact/2061665240770586
  2. b) Twitter: https://help.twitter.com/de/forms/privacy
  3. c) Instagram Inc. https://help.instagram.com/contact/1845713985721890
  4. d) LinkedIn Ireland Unlimited Company:  https://www.linkedin.com/help/linkedin/ask/TSO-DPO
  5. e) Pinterest: privacy-support@pinterest.com

Processing of personal data from data transmitted to us via social networks: As soon as you contact us using the various communications paths provided by social networks, we become independently responsible for the lawfulness of processing the data. Therefore, if you contact us using the various communication methods of the social networks (chat function, comments, etc.) we will process your data for the purpose of answering your question so that we can deal with your enquiry in the best way possible. The legal basis for this processing is our legitimate interest in responding to your communication according to Art. 6 Para. 1 point (f) GDPR.

Additionally, the providers supply us with anonymous statistical data. These statistics are compiled on the basis of usage data among other things, but we do not ourselves have any access to this usage data. Processing of this data is on the legal basis of our legitimate interests according to Art. 6 Para. 1 point (f) GDPR.

10.4 YouTube

Our website uses YouTube plug-ins to integrate and display video content. The video portal provider is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit a page with an embedded YouTube video, the page will not load unless you have previously agreed in our cookie banner. Nevertheless, data is transferred to YouTube when the link is set up; this data contains information about the page from which the link is made, for example.

YouTube can directly correlate your surfing behavior with your personal profile if you are logged in to your YouTube account. You can prevent this by logging out from your account first.

We have no influence over and only limited knowledge of how and to what extent your data are processed.

The legal basis for embedding YouTube and the associated data transfer to Google is your consent (Art. 6 Para. 1 point (a) GDPR).

Details of how user data is handled can be found in the YouTube privacy statement at:  https://www.google.de/intl/de/policies/privacy.

11. General contacts

As soon as you contact us by email or telephone and you make your contact data available to us, we process this data (name, email address, telephone number) by way of correspondence.

The legal basis for this is Article 6 Para. 1 point b as well as Article 6 Para. 1 point (f) GDPR. The claim to make contact for sales-related purposes in business to business (B2B) in consideration of an assessment of interest may be seen as a legitimate interest in the sense of the latter regulation.

These data will not be passed on to third parties without your consent and will be erased immediately after contact has been made if no further purpose for their use arises. In the case of Article 6 Para. 1 point (f) GDPR, you can object to processing if the applicable laws do not demand data processing or there is no legal requirement to keep the data in order to fulfil a contract etc. according to Article 6 Para. 1 point (b) GDPR.

12. Cookies

Our website uses cookies that are stored by the browser on your device and which contain certain settings for the use of the website (e.g. for the current session). Cookies serve to make our offering more user friendly, more effective, and more secure. Cookies are small text files that are placed on your computer and saved by your browser. Most of the cookies that we use are session cookies, which are automatically erased when the browser is closed. Other cookies remain stored on your device until you delete them or their storage time expires. These cookies enable us to recognize your browser when you next visit our website.

By storing settings, the cookies serve in part to simplify website processes (e.g. to maintain previously selected options). If personal data is also processed by individual cookies that we have implemented, such processing will either be for performance of a contract according to Art. 6 Para. 1 point (b) GDPR or to protect our legitimate interests in the best possible operation of the website and to provide a user friendly and effective concept for visiting the web page according to Art. 6 Para. 1 point (f) GDPR. You can activate browser settings that notify you when cookies are set, allow cookies in individual cases, accept cookies only in certain cases or not at all, and delete cookies automatically when you close the browser. You can manage the cookie settings for your particular browser using the links below:

  1. a) Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
  2. b) Internet Explorer: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow–
  3. c) Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
  4. d) Opera: https://help.opera.com/en/latest/web-preferences/#cookies

You can also individually manage the cookies for many companies and functions that are used for advertising. To do this, use the corresponding tools that you can open under https://www.aboutads.info/choices/ or http://www.youronlinechoices.com/uk/your-ad-choices.

Most browsers have a “do not track” function. When this is activated, the browser will indicate to advertising networks, websites and applications that you do not wish to be tracked for the purposes of behavior based advertising and the like. Information and instructions on how to use this function can be obtained from the provider of your browser under the following links:

  1. a) Google Chrome:  https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=de
  2. b) Mozilla Firefox:  https://www.mozilla.org/de/firefox/dnt/
  3. c) Internet Explorer:  https://support.microsoft.com/de-de/help/17288/windows-internet-explorer-11-use-do-not-track
  4. d) Opera:  http://help.opera.com/Windows/12.10/de/notrack.html

You can also prevent loading of scripts. “NoScript” only allows execution of Java scripts, Java and other plug-ins from trusted domains that you have selected. Information and instructions on how to use this function can be obtained from the provider of your browser (e.g.: https://addons.mozilla.org/de/firefox/addon/noscript/ for Mozilla Firefox).

Please note that the functionality of our website may be restricted if you deactivate cookies.

This website sets a cookie called borlabs cookie that is technically necessary to save your cookie preferences (consents).

The borlabs cookie does not process any personal data.

The borlabs cookie stores the consents that you gave when you entered the website. If you wish to withdraw these consents, simply delete the cookie from your browser. You will then be asked for your consent to cookies again when you next visit or reload the website.

You can view and change your cookie preferences here!

13. Google Analytics

We use Google Analytics on this website, which is a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

On our behalf, Google analyzes your use of this website. To do this, we use the cookies that are described in detail in the cookie table above among other things. The data about your use of this website that is collected by Google in this way (e.g. the referring URL, the pages that were visited on our site, your web browser, language settings, operating system, or screen resolution) are transmitted to one of Google’s servers in the USA, where they are stored, and analyzed, and the anonymized results are made available to us. Your usage data is not associated with your full IP address. On this website, we have activated the IP anonymizing function provided by Google so that the final byte (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted. We have special agreements with Google to ensure that an acceptable level of data protection is maintained for data with Google in the USA

The legal basis for the use of Google Analytics is Art. 6 Para. 1 point (a) GDPR, namely your consent. You can withdraw your given consent at any time, either by downloading and installing the browser plug-in available from Google (https://tools.google.com/dlpage/gaoptout?hl=de) or by clicking on the button below, which will set an opt out cookie.

Both of these methods only prevent web analysis as long as you use a browser in which the plug-in has been installed or you do not delete the opt out cookie.

More information about Google Analytics is available at https://www.google.com/intl/de/policies/privacy/ and https://support.google.com/analytics/topic/2919631?hl=de&ref_topic=1008008

14. Use of Google AdsConversion

We use this Google Ads service to direct attention to our attractive offers by means of publicity material (Google Ads) on external websites. We can determine how successful each individual publicity measure is in relation to the data from advertising campaigns. In this way, we are following the strategy of showing you advertisements that may interest you and which make our website more attractive, and achieve a fair accounting of advertising costs.

This publicity material is supplied by Google through Ad Servers. We use Ad Server cookies for this, which allow us to measure certain parameters that measure success, such as the number of displays of the advertisement or user clicks. If you reach our website via a Google advertisement, a cookie from Google is stored on your device. These cookies are not intended for personal identification. As a rule, this cookie saves the following analysis values: the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), as well as opt out information (indication that the user does not wish any further approaches).

These cookies enable Google to recognize your Internet browser. If a user visits certain pages in the website of an Ads client and the cookie saved on the user’s device has not expired, Google and the client can detect that the user has clicked on the advertisement and has been redirected to this page. A different cookie is assigned to each Ads client. The cookies cannot therefore be traced through the websites of Ads clients. We do not collect any personal data ourselves in the above mentioned publicity measures. Google only makes statistical analyses available to us. These evaluations allow us to determine which of the publicity measures used was particularly effective. We do not receive any further data regarding the use of the publicity material, and in particular, we cannot identify the user from this information.

Due to the marketing tools that are used, your browser will automatically set up a direct link to the Google server. We have no influence over the scope and further use of the data that are collected by Google through the use of this tool. As far as we know, the embedding of Ads Conversion means that Google receives information that you have opened the corresponding part of our Internet site or have clicked on one of our advertisements. If you are registered with a Google service, Google can match your visit with your account. Even if you are not registered with Google or you have not logged in to your account, it is possible that Google can determine your IP address and store it.

These cookies are only stored on your device if you have given us your consent for this. The legal basis for the use of Google Ads Conversion is therefore Art. 6 Para. 1 point (a) GDPR. You may withdraw your consent at any time (see § 3).

Third party provider information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland.

You can find more information about Google’s privacy policies at: www.google.com/intl/de/policies/privacy and services.google.com/sitestats/de.html.
The Google Ads guidelines are found at: https://support.google.com/adspolicy

15.Google Tag Manager

We also use Google Tag Manager. Google Tag Manager enables us to manage web page tags through a user interface. Google Tag Manager is a cookie-free domain, i.e. it only implements tags and does not itself use cookies or collect personal data. Google Tag Manager takes care of triggering other tags, which may under certain conditions collect data. It may therefore be likened to a transport medium, whereby the Google Tag Manager does not access these data. If deactivation at the domain or cookie level has been made, this will persist for all tracking tags that have been implemented with the Google Tag Manager.

Third party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

You can find more information about data protection policy from the following Google web pages:

  1. a) Privacy notice: http://www.google.de/intl/de/policies/privacy
  2. b) Further information about Tag Manager: https://www.google.com/analytics/terms/tag-manager/
  3. c) FAQ Google Tag Manager: https://www.google.com/intl/de/tagmanager/faq.html
  4. d) Conditions of use for Google Tag Manager: https://www.google.com/intl/de/tagmanager/use-policy.html

16. Facebook Pixel

To measure conversion, our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). In this way, the behavior of the visitor to the page can be tracked after the visitor has clicked on a Facebook advertisement and has been redirected to the advertiser’s website. This enables evaluation of the effectiveness of Facebook advertising for statistical and market research purposes and the optimization of future advertising measures.

The data collected are anonymous to us as the operators of this website, and we cannot infer the identity of the user from them. The data are, however, stored and processed by Facebook, so that a link to the particular user profile is possible and that Facebook may use the data for their own promotional purposes in accordance with the Facebook data usage policy. This can enable Facebook to display advertisements on Facebook pages and outside of Facebook. As the operator of the page, we have no influence over this use of data.

The use of the Facebook pixel is based on Art. 6 Para. 1 point (f) GDPR. The operator of the website has a legitimate interest in effective advertising measures with the inclusion of social media.

You will find further information about the protection of your privacy in the Facebook privacy statement: https://www.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function here: https://de-de.facebook.com/help/568137493302217. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate interest based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/uk/your-ad-choices/.

Objection to data collection

You can set the Facebook pixel to determine collection of your data by clicking on the button below. Selecting Off sets an opt out cookie, which prevents collection of your data on future visits to this website:

17. Bing Ads

(1) The website uses the Bing Ads remarketing function from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Microsoft Advertising). A cookie from Microsoft Bing Ads is saved on your computer if you land on our website from a Microsoft Bing advertisement. This allows us and Microsoft Bing to know that someone has clicked on an advertisement and been redirected to our website and has reached a particular target page (conversion page). We are informed only of the total number of users who have clicked on a Bing advertisement and have been redirected to the conversion page.  This application allows us to display our advertising to you when you further use the Internet after visiting our website. In this way, we wish to show you advertising that may be of interest to you. Overall, this enables Microsoft Bing Ads to record and evaluate your usage behavior. Website customer target groups can only become the focus of targeted advertising when they reach critical size in numbers. This makes it impossible for us to determine the identities of visitors to the website.

(2) The cookies will only be stored on your device if you have given us your consent to this. The legal basis for the use of Bing Ads is Art. 6 Para. 1 point (a) GDPR, namely your consent.  You can withdraw this at any time.

(3) You can find more information about privacy and the use of cookies by Microsoft and Bing Ads on the Microsoft website at https://privacy.microsoft.com/de-de/privacystatement. The standard data protection clauses and additional safeguards have been agreed with Microsoft.

Changes to our privacy notice

We reserve the right to update this data privacy statement where necessary and in accordance with the applicable data protection regulations. This allows us to adjust to the current legal requirements and to take account of changes in our services, for example when a new service is introduced. The latest version of the data privacy notice applies to your use of the website.

This data privacy notice was issued in February 2023